Insurance Behaviour Tracker
Insurance Behaviour Tracker (IBT) is a tracking survey of insurance purchasers. It measures their behaviour, attitudes and intentions before, during and after the renewal process – providing a comprehensive picture of consumer behaviour and their interaction and relationship with insurance providers at this critical point.
IBT allows analysis of market share, length of tenure, channels used for both quotes and purchase, aggregator usage, brand awareness and consideration.
The volume of respondents and the depth of customer behaviours that the IBT captures enable key business decisions to be made, by means of:
Gaining insight into what influences consumers’ decision-making to allow better targeting
Understanding factors driving change in the market
Benchmarking brand performance against competitors in a variety of areas, from awareness and consideration to actual purchase
Undertaking demographic analysis of consumer groups to drill down into the attitudes and behaviours of your own target customer base
Identifying market opportunities
Subscribing to IBT data ensures that you:
Have access to a wealth of insurance-specific customer data from a single source
Understand the behaviour of consumers as close to point of renewal as possible
Have the ability to access this information (updated in the first week of the month after surveying) 24/7/365 via our online system
Work with an agency who are experts in the general insurance industry
Call us to find out more about our services or click on the link to get a free sample report.